The Importance of Brand Identity in Email Marketing: Case Study

Why is it important to maintain brand identity when creating e-newsletters?

We are all bombarded with too much email. Therefore, we are all very quickly scanning emails to decide if we should take the time to read them. We do this scan by reviewing the from, the subject line and/or quickly glancing at the body of the email.

If a message is not from someone we recognize, we need even more reason to feel compelled to take the risk and open it. We just don’t have time and we are much more likely to not open an unrecognized email.
Case Study: Portland’s Womens Groups

Our office is located in Portland, Maine. As president, I am involved with several networking groups and attend business networking events around the city. There are quite a few local groups that are focused on women working in Maine. And quite honestly, it’s easy to get them confused.

There is the Maine Women’s Fund, the Maine’s Women’s Network, the Maine Women’s Business Center and the Maine Centers for Women, Work, and Community to just name a few organizations that I’ve had contact with. These are all not-for-profit groups focused on women in business in Maine (in other words, me!).

If you’re not from Maine you should realize that there seems to be an over-abundance of groups focused on business, small business, and entrepreneurship in Maine, and not just focusing on women. I am involved with several of those groups as well. It’s sort of a running joke about the confusion and overlap all these groups have with what they offer.

Whether you are a small business or a non-profit, standing out from your competitors is a critical problem. And a distinct brand identity can help.

According to mailonthemark.com