Banner 728x90 Adidas Brand Introduction

Adidas founder Adi Dassler President, as a player and a German shoemaker technology. Because he can fully understand the needs of the athletes, but also exquisite craftsmanship and inventive genius, so in his life, invented more than seven hundred kinds and sports-related patents, which created the Kingdom of adidas’s Sporting Goods. Mr. Dassler began in 1920 making shoes by hand, then, athletes often wear the world, Mr. Dassler sports shoes produced award-winning in the Olympic Games; his fame gradually in the international arena so loud again.
In 1972, adidas re-launched the clothing accessories are widely used, well-known trademark trefoil. adidas Dassler success is mainly attributed to the eldest son of Mr. and Mass Communication HorstDassler marketing genius. Horst learned that the establishment of promotion the importance of brand image campaign, attend the 1956 Olympic Games held in Melbourne, Australia and to promote adidas brand, his innovative ideas make him the originator of modern sports marketing. With the global marketing network to set up one after another, adidas increasingly important in the sporting goods market, renowned.
In the world of sporting goods, adidas has represented a special kind of status symbol, and this symbol was called the “three lines of victory.” Founded in 1948, adidas athletes helped create numerous success, the achievements of many great achievements. Therefore, adidas also be said that people trust and respect of a collection of the best example.
adidas founder Adi Dassler himself not only a skilled shoe house, but also the movement of a sporting family, his dream is “designed for the athlete are the most suitable sports shoes.” In this concept, Adi Dassler in 1920 designed the first pair of sports shoes, because of his constant research and development, the shoes he designed the favorite by many top players, not only in the Olympic Games in Moscow, and Since then, gold reputation in the sports arena. Recognition in the community under, Adi Dassler founded adidas in 1948 the brand, and his many years of experience in footwear, shoes side by using three lines of sports shoes, more fit players found the foot into the design of the new shoes , so the adidas brand is the first three lines of the shape of shoes in 1949 would show in the world. Since then, people will continue in the sports arena to see the “victory of the three lines” set by the victory screen.
Especially in world football, adidas suffered the support is no more a sporting goods firm can match. Especially when the first pair of adidas cleats published, it is by the top players in the support and love, and from 1974 World Cup held in West Germany, 80% of the players have played soccer shoes, adidas selected will at adidas in the world can learn the power of football. In the 1998 World Cup in France, host France is by virtue of superior performance adidas soccer shoes to play a level of super strength, beat master won the championship, the French soccer star Zidane also won the 1998 world soccer title proved once again that adidas “three lines of victory,” the authority to ensure that continues today.
Apart from soccer, adidas in cricket, football, baseball, handball, athletics, tennis, baseball, boxing, swimming and the latest wave of extreme sports and other sports have a place. Many of the top athletes are all impressed by the quality of adidas; in professional tennis in Sweden have already retired star Ai Boge, who show disdain for the female to dominate the back of the German group “Yu Luo evil” Graf, and the rise in recent years “retired British star Tim Henman and the Russian girl Anna Kournikova and Martina Hingis retired days later, adidas-sponsored active players Novak Djokovic, Tsonga, Simon, Marat Safin, the woman there Yiwannuowei Qi and Peng Shuai; the baseball field has won the 1998 American League Champion New York Yankees, boxing market will be the century’s greatest heavyweight boxer Muhammad Ali; in track and field, adidas’s reputation from the 1930 Arthur Jonath extend to the Donovan Bailey, Ato Boldon and Haile Gebrselassie and others.
In addition since the World Cup began in 1970, Adidas became the official ball of the FIFA official sponsor, and provide for their World Cup match after every ball.
In addition, adidas offers the European Cup, Champions League, Bundesliga and other game ball
Adidas also sponsors many sports teams, such as some well-known soccer and rugby teams:
Adidas designed by the national soccer team jersey, including Russia, Greece, Romania, Mexico, South Africa, Paraguay, Japan, Germany, China, Hong Kong, China, Nigeria, Argentina, and Spain. Adidas has sponsored the Premier League team Chelsea, Liverpool, Stoke City; Portuguese giants Benfica; dominant Bundesliga Bayern Munich, Schalke 04, Hamburg, Leverkusen, Nuremberg, Wolfs Fort; French side Marseille, Lyon; La Liga’s Real Madrid, Zaragoza; Serie A AC Milan, Ajax Eredivisie; Argentina’s River Plate, Brazil’s Palmeiras, Dynamo Kiev, Ukraine , Panathinaikos of Greece, Turkey’s Fenerbahce, Besiktas, Galatasaray, Seoul, Korea, FC, Suwon Blue Wings and other giants.
Today, adidas Adi Dassler still uphold the idea of the perfect shoe, continuing with the world’s top sportsman and coaches to exchange ideas and needs, through a series of repeated tests and tests to develop the products, ergonomic not only professional athlete to help them improve sports performance, better meet the general market consumer demand for high quality sporting goods. In recent years, adidas, not only in design, features on new breakthroughs in the design concept of representative three lines were also set off another trend fad that swept the formation of the new generation of young nowadays popular new style, leading the global movement of goods into the more diversified vision.
1920: Mr. Adi Dassler created the first pair of training with sports shoes.
1948: adidas brand the official registration.
1949: three stripes logo came.
1970: “Telstar” became the first designated World Cup ball
1972: Shamrock signs come out.
1979: The world’s best selling football boots “Copa Mundial” listed
1985: Aps “shock-absorbing running shoe was introduced
1988: adidas revolutionary “Torsion” system in the
1991: launch of Equipment professional sports shoes and sports apparel new series.
1993: adidas invented “TubularTechnology”
1994: launch of a revolutionary new product “Predator” football boots
1996: “FeetYouWear” sports shoes market
1997: announced a merger to sell skiing, golf equipment, the company famous for Saila Meng.
2000: shouted “Nothing is impossible” (impossible is nothing) slogan, the successful creation of popular new topic
2002: launch of “a3″ series of running shoes.
2004: launch of “adidas 1″ computer chip smart running shoes
2005: 3.1 billion euros, the company acquired sports brand Reebok, Rockport and access to its brand. Subsequent establishment of the adidas-GROUP Group, owns, adidas, taylormade, reebok.
2006: launch of “adidas 1.1″ upgrade computer chip smart running shoes. Beijing Olympic Organizing Committee January 24, 2005 announced here, Adidas (Suzhou) Co., Ltd. and Adidas – Salomon Group becomes partner of Beijing 2008 Olympic Games. Beijing Wang Wei, BOCOG Executive Vice President, said at the signing ceremony, the Beijing 2008 Olympic Games as a partner, Adidas for the Beijing 2008 Olympic Games, Beijing 2008 Paralympic Games of all staff and technical officials in sport equipment. Adidas sports clothing at the same time as the Chinese Olympic Committee partners, to participate in the Torino 2006 Olympic Winter Games and Beijing 2008 Olympic Games the Chinese sports delegation will be dressed in Adidas sportswear. Ms. Sandrine president of Adidas Greater China, said: “From 1928 the founder Adi Dassler produced for the first pair of spikes Olympic athletes began, Adidas has always spare no effort to support the Olympic Games, to innovative products to help athletes create success. In the end of last year’s Athens Olympics, Adidas is the organization staff, volunteers and athletes from various countries provide about 140 million other pieces of equipment. Adidas inspired and wished the Chinese Olympic athletes home at the 2008 Olympic Games to win more gold medals, and will provide first-class advanced equipment for this. ”
2008: adidas custom-made for beijing for Beijing to help athletes achieve the impossible to build
The gap between gold and silver players often can not simply be described in words, but need time, strength, power, weight, and include skills, enthusiasm, confidence and talent and other nuances inherent to judge. In order to participate in the 2008 Beijing tournament, the global players are in continuous training day and night in order to realize their own arena in Beijing, the gold medal dreams.
By then, there will be more than 3,000 professional athletes wear Adidas sports equipment unveiled Beijing stadium, the adidas design for them to build for Beijing’s product line, including clothing, footwear and hardware products. Classic and timeless design will help players to better focus on its competitive performance, but the brand will also inherit the mantle of Mr. Adi Dassler, to help athletes at all levels to further the projects outstanding performance and play confident.
2009: adidas another brand new SLVR, give us a “perfect simplicity” of this new brand image. Fully reflects the entire product line it with adidas and blood relations. It reveals to us is consistency, contemporary, inclusive, loyalty, and strive to go beyond and discover the unique process methods. It also gives us the eternal, reliable design. On the one hand it sends a very special character, but it is a fresh, still need to grow the brand. adidas SLVR February 2009 will be officially launched in the global market, this season’s clothing in basic colors of black and white color, maroon, orange and blue secondary. As a representative color of the metal gray SLVR will be used in several major styles. SLVR affordable products, but also very practical to wear, is suitable for everyone as the collections of the closet.

Adidas classic clover (adidas classic clover)
Clover in 1972 became the Adidas logo, Adidas products at all to use this flag. Clover-dimensional three-dimensional shape of the plane as the earth started, much like a map of the world, it symbolizes the three stripes extend to the world. However, in 1996, clover logo is specifically used in the classic series Original products. Adidas Classics Series is to choose the best products in history as the blueprint for the conduct of their fabrics and styles change slightly after the re-release. The whole series more fashionable products, including footwear, apparel and bags and other accessories.
Perhaps it is because each series has a classic story of a unique, in that people always seem so classic series has meaning, always filled with fresh vigor and stylish atmosphere. The fall of 2002, Adidas Classic Series for the first time in China, limited edition. From shoes to clothes to accessories, the design of each section are excellent, so that the trend of people love the chase.
In 2001, the first Classic Series Original Adidas store opened in Berlin, Germany. Later the same year, the second store in Tokyo, Japan launched. Not long ago, the third store in the Soho district of New York opened. The end of September this year, Adidas Classic Series stores in Shanghai.

Retro Series Adicolor
Adidas retro products, adicolor series first released in 1983, each pair of shoes comes with a set of 6 different color pen color to help people realize the pure white of the shoes on the creation of unfettered, agency to create a pair of shoes personality. This caused great shock and the response time has also become the first ancestor of the concept of the individual (Customization). Jiangzai launch this year, adidas series, adicolor 2006 in the series not only has the number of white adidas Originals’s iconic classic style, also has a variety of personal interpretation of the tools, from watercolors to colored laces and spray paint cans to the three stripes replaceable … … This makes each consumer can fully develop their creativity and create a personal style products.
Since 1983, the moment the adicolor born, destined to its unusual. Say this is because this series really completed the combination of art and design, a combination of both means that people will abandon the conventional and monotonous daily life of all things. They come from the designer’s absolute innovation, it is a desire for perfection, is the emotional release, it is the illusion of the future … … so adicolor not only show people at that time became the perfect tool for the charm of life, even in Today, the shock of it still can not be overlooked.

adidas Y-3
Y-3, that the world’s top designers Yohji Yamamoto (YohjiYamamoto) as creative director and brand new adidas collaboration formally entered China in the spring and summer of 2006. Y brand representatives YohjiYamamoto, and three representatives of the three lines adidas logo. Yohji Yamamoto creative director of their personal brand of simplicity, great design sense of style into the Y-3, to show us a perfect high-end fashion and sports brand image. Simple and sober is the basic image of the Y-3 concept. Y-3 fashion the essence of sports, from the brand after the listing due to the global rush to buy, Asia is facing a serious shortage of the peak, can be said to have opened a new Y-3 fashion doctrine.
Known as the “black magician” Yohji Yamamoto shocked the traditional sports brand adidas has leapt to the Fashion page, and sportswear from also Appears on the Stage. This season, under the influence of the trend in the dance, Yohji Yamamoto and Adidas brand design director MichealMichalsky force headquarters launched a unique new design of Y-3. Disco from New York to the elegant Argentine Tango, Y-3 to its unique concept of the clothing, footwear and accessories, made a new interpretation.
Since that time, as the Adidas for Yohji Yamamoto, Adidas is responsible for the design of shoes outside, Yohji Yamamoto is responsible for Femme / Homme design.
Yohji Yamamoto and Adidas in the cooperation based on mutual trust, both in 2002 absorbed the strong points of the new Y-3 brand was born. Two completely different brands, different fashion sensibility, different views on the sports brand, coupled with skills in technology, future-oriented generation of sports fashion brand clothing is produced. Both sides in the creation of the most fundamental requirement is consistent vision, coupled with very close collaboration, so that makes this idea a reality.
In co-operation between the two companies in terms of, Adidas for Yohji Yamamoto is a complete product mix to the development, as designed by Yohji Yamamoto for Adidas Sports Style, why we have a solid position Y-3 production.
In terms of the company’s management structure, Adidas’s Sports Style Division by the Y-3 of the company to carry out operational management. Design, Yohji Yamamoto, Adidas Sports Style Division as a design director, Adidas Group’s artistic director Michel Michalsky Adidas and Yohji Yamamoto as the contact person in charge of design studio.
Yohji Yamamoto in Tokyo head office and the head of Germany Herzogenaurach, respectively, with men’s Adidas Y-3’s design studio, the two sides work closely with designers, in the numerous exchanges to determine the final design.
In such a mixture, it can be called a meta-shoes Adidas ancestors and fashion design master Yohji Yamamoto with their respective professional integration of knowledge and skills obtained now Y-3.
Y-3’s birth, proof of the movement elements can still fashion stage.

According to www.brandstrend.com