n the run up to Christmas, and the mad post-Christmas sales dash that followed, it seemed that the only thing anybody in Cambridge did was shop.

There are two malls in Cambridge, the Grand Arcade and the Grafton, and I live almost precisely between these two shopping meccas. In the days before and after Christmas, there must have been a few hundred thousand people coming in and out of Cambridge.

The reason we started Mail on the Mark was because we felt the major e-newsletter providers were not able to offer fully-branded solutions to our clients. Mail on the Mark is a division of Visible Logic, a graphic design studio that specializes in branding. We recognize that email marketing is an important part of our clients’ marketing strategy, and felt strongly that the brand identity should not be weakened through the use of generic templates.

If you are among the many women entrepreneurs who have decided to fly solo in your business ventures, you’ll want to make sure that you make a memorable name for yourself. Coming up with the perfect branding techniques for business success involves more than just developing a catchy title, fun slogan, or ideal image. Branding your logo involves making your name synonymous with success! In this article, we’ll explore ways in which women entrepreneurs can follow in the footsteps of other successful solo artists in using branding techniques to make themselves memorable for all the right reasons.

What makes the difference between a successful business and a business that is barely staying alive? What is it that makes Apple, McDonalds, or Nike so popular among the masses? The answer is simple – a good business strategy. Whether you own a small or large business, it is your strategy that can take you all the way to the top. Let’s take a look at four ideas that will help you start building success for your small business

When it comes to brand strategy there are many aspects that you need to consider. Let’s talk about three that can make a big difference for your business. The first is developing a logo that your customers will remember, the second is developing a tagline that people will remember, and the third is creating a positive business image that people can associate with your logo and tagline. Let’s take a look at a few branding tips to help you in your small business branding endeavor.

Creating your brand name for start ups business is like positioning the foundation of your business. Once it is set on the ground, the successive structure will originate from this ground. And every structures of your business will follow on this ground.

How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it’s vital to the growth of your brand and success of your business to view your brand strategy as an investment.

I’ve had several clients and small business owners tell me lately that they can’t start any new branding initiatives because they are cutting costs and streamlining their operations to help navigate the economic challenges. While I’ll be the first to admit that the current economic situation should cause all of us to take a good, hard look at our business model, and that cutting costs and reducing expenses is a wise endeavor – I think there’s a fundamental mistake in that line of reasoning. Branding shouldn’t be considered a cost – and therefore be subject to ‘reduction’ – instead, branding should be viewed as an investment.

When the Harvard Business Review recently stated that few executives could say what their strategy is, it gave the impression that a tidal wave of businesses are potentially wasting a lot of time and money in marketing. I have witnessed this many times in my own experience where individuals within top level management teams each have a very different interpretation of the company’s strategy.

For many small business owners who hear the word “branding,” the temptation to sneer is hard to control. They roll their eyes, sigh, and when given a chance will tell you just what they could achieve with only a tiny fraction of a big corporation’s branding budget. But the harassed owner – worrying about clients who have not paid, dashing between meetings and working late into the weekend to keep on top – cannot afford to neglect his or her business’s brand.

In short, start-ups don’t have brands. Brands develop over time once customers have been able to develop a perception about your company, your product, and your value.

As a start-up, sometimes founders get too caught up in their “branding” strategy, trying to find the perfect logo, perfect tagline, and perfect marketing material. Your logo, website, and marketing material are not your brand, they are simply a firms attempt to tell the customers what to think about your company. In general, consumers make up their own minds and opinions about your company.